Selected
Graphic Design
layout design
Ember Church is a Pentecostal church based in the heart of Bellevue, WA. Their mission is to bring the gospel to Bellevue and beyond by creating a welcoming space where people can encounter God, grow in community, and live out their faith. With a focus on connection, discipleship, and Spirit-led teaching, Ember strives to serve both their local neighborhood and the broader region through outreach, worship, and intentional ministry.
- Delivered cohesive, professional materials that strengthened Ember’s visual presence and reinforced trust and clarity across key touchpoints.
- Transformed complex information into clear, easy-to-follow booklets, improving readability and creating a more confident, welcoming experience for both new and returning attendees.
- Equipped the staff with organized, print-ready files and a consistent design system that simplified reordering, updating, and future content creation.
Outcomes
- Establishing a consistent visual direction that aligned with Ember’s values while elevating the overall look and feel of their materials, balancing warmth with clarity to support a diverse congregation.
- Designing user-friendly, print-ready resources that prioritized clear hierarchy and accessibility, ensuring materials could be easily understood and used by both new visitors and long-time members.
- Building a flexible design system the staff could easily maintain, reducing reliance on ongoing design support and ensuring long-term consistency across future church materials.
Strategy
- Navigating a lack of a clear visual identity and creating cohesive, modern materials that still felt true to the heart of the church.
- Balancing input from multiple departments with different needs and communication styles, and translating broad ideas into clear, functional design.
- Designing complex booklets and print pieces that required careful formatting, binding considerations, and easy reprintability for long-term use.
Challenges
Over a six-month period, I partnered with Ember Church to elevate their visual communication and create a cohesive suite of printed resources that reflected the heart of their mission. As both a member and designer, I approached the project with a deep understanding of the community, redesigning essentials booklets, devotionals, and supporting materials to create a more welcoming and engaging experience for new and returning attendees. This project was not only a creative challenge but also a meaningful opportunity to give back to a place that has shaped me, resulting in thoughtful, functional designs that the church can continue to use and build upon.
Project Synopsis
- Delivered a cohesive luxury brand identity that elevated the pianist’s presence across digital and print touchpoints.
- Created a distinct visual style that stands out in the event and entertainment space while avoiding predictable musical imagery.
- Equipped the client with a versatile design system that supports marketing, event promotion, and long-term brand growth.
Outcomes
- Developed a refined visual direction that blended modern minimalism with soft, expressive details to reflect the emotion of live piano.
- Used subtle musical cues and elevated typography to communicate the brand’s artistry without relying on literal or overused icons.
- Built a flexible brand system that could adapt seamlessly across marketing materials, event settings, and digital platforms.
Strategy
- Balancing luxury and personality to create a brand that felt high-end without losing warmth or approachability.
- Avoiding cliché musical visuals while still clearly communicating the essence of a luxury pianist.
- Designing for multiple event types and creating a flexible identity that appealed to weddings, private events, and upscale venues alike.
Challenges
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Last Project
Keys and Prosecco is a luxury pianist serving the Greater Pacific Northwest, known for transforming events into unforgettable, atmospheric experiences through refined, emotive performance. For this project, the goal was to create a brand identity that mirrored the elegance, artistry, and modern sophistication of their music.
The visual direction blends high-end minimalism with soft, expressive details, capturing both the technical mastery and the romantic warmth of live piano. The final brand system elevates their presence across digital and print touchpoints, positioning Keys and Prosecco as a premier musician for weddings, private events, and upscale gatherings throughout the PNW.
Project Synopsis
- Delivered a cohesive, sensory-driven brand identity that feels immersive and emotionally resonant.
- Established a clear visual story that celebrates craftsmanship, slow moments, and community connection.
- Created a versatile design suite ready for real-world application across coffee packaging, café interior branding, and social media.
Outcomes
- Leaned into warm neutrals, hand-crafted textures, and soft typography to evoke an inviting atmosphere.
- Used subtle brewing motifs and organic shapes to communicate the pour-over focus without relying on literal iconography.
- Built a flexible design system that could easily translate to packaging, signage, merchandising, and digital touchpoints.
Strategy
- Capturing the intimate, slow-living vibe without drifting into generic “minimal coffee shop” territory.
- Developing a distinct aesthetic that balances cozy comfort with refined craftsmanship.
- Designing a system that communicates specialty pour-over quality in a friendly, approachable way.
Challenges
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Last Project
Slow Pour is a fictional cozy coffee shop specializing in pour-over brews and intentional slow living. This passion project was created to showcase my ability to build a full brand world from scratch — one that blends earthy warmth with elevated simplicity. The visual identity emphasizes the ritual of slow coffee, pairing soft textures, organic shapes, and welcoming typography to create a space that feels both grounded and dreamy.